Push your information to your customers - use an e-zine
Defence Police Federation -
http://www.dpf.org.uk/
An e-zine is an e-mail set out to look like a news sheet.
This e-zine is a direct copy of the client's main website. People register on the website to recieve the e-zine.
Every month a new e-zine is sent out by e-mail. Each item is a link to the relevant page on the client's website